Aïda Diarra joined Visa as SVP and Head for Sub-Saharan Africa at Visa in November 2018. In this capacity, she oversees Visa’s business operations in fifty countries and seven offices in Sub-Saharan Africa. Her focus is on digitizing cash, driving wider digital acceptance, and promoting financial inclusion in the diverse markets of the region. She is a recognized leader in the financial services and digital finance industries, having previously led Western Union’s Africa portfolio.
Aïda has a Masters in Business Administration (MBA) in International Business & Management from the University of Hartford, as well as a Bachelor of Science degree in Business Administration from American Business School in France.