Introducing JAMII, Coca-Cola’s New Sustainability Platform in Africa

In January 2022, Coca-Cola Africa Operating Unit (“AOU”) and its bottling partners announced the launch of JAMII, the new Africa-focused sustainability platform.  

Watch as Patricia Obozuwa, Africa Operating Unit Vice President for Public Affairs, Communications and Sustainability explains how JAMII will enable the Coca-Cola System in Africa to strengthen its value proposition and make good on our promise to continue to be a trusted partner for sustainable growth in the continent.

The launch of JAMII does not mean that we are at the beginning of our sustainability journey. We have been positively impacting the lives of communities in Africa for over decades.

Our Commitment to a World Without Waste

We recognize our responsibility to help solve the global plastic waste crisis. World Without Waste, our ambitious sustainable packaging initiative, aims to create systemic change through a circular economy for our packaging alongside our bottling partners. The World Without Waste strategy has signaled a renewed focus on our entire packaging lifecycle—from how bottles and cans are designed and produced to how they’re recycled and repurposed—through a focus on three fundamental areas: design, collect and partner.

DESIGN

Make 100% of our packaging recyclable globally by 2025. Use at least 50% recycled material in our packaging by 2030.

COLLECT

Collect and recycle a bottle or can for each one we sell by 2030.

PARTNER

Bring people together to support a healthy, debris-free environment.

Project Last Mile

The Coca-Cola Company began working with The Global Fund in 2010 on a project called “Project Last Mile” with a simple premise: if you can find a Coca-Cola product almost anywhere in Africa, why not life-saving medicines in ‘the last mile’? 

Over the last decade, Project Last Mile has worked with African governments to improve the lives of over 35 million people through boosting availability of medicines, vaccines and other health products through strengthening supply chain management. We have also put our marketing and communications skills to work through expanding reach of key messaging to improve the uptake of public health services.   

Significantly, this partnership brings together not only the Global Fund and The Coca-Cola Company, but also the President’s Emergency Plan for AIDS Relief (PEPFAR), the United States Agency for International Development (USAID), The Bill & Melinda Gates Foundation, and The Coca-Cola Foundation.